HUANG, H.-H. A TWO-PATH BAYESIAN PROBABILITY MODEL FOR EXAMINING INDIVIDUAL AND PROCESS HETEROGENEITY IN THE AISAS FRAMEWORK. Journal of Management Sciences and Applications, [S. l.], v. 5, n. 1, p. 204–210, 2026. DOI: 10.37075/JOMSA.2026.1.12 . Disponível em: https://jomsa.science/index.php/jomsa/article/view/170. Acesso em: 11 sep. 2026.