CORPORATE VOLUNTEERING: STRATEGY, CONTRIBUTIONS, AND COMMUNITY IMPACT

Abstract

In recent years, corporate volunteering has gone from a simple act of goodwill to a strategic pillar for many companies. By encouraging professionals to contribute their skills and expertise to social causes, organisations are not only supporting communities but also improving their own corporate social responsibility (CSR) profiles. This dual-purpose approach helps companies foster a positive public image, attract and retain top talent, and build a goal-oriented work culture. The object of this research is corporate volunteering within the CSR strategies of business organizations. The role, benefits, and measurable impacts of corporate volunteering on both organizational performance and community development are the subject of the study. The main tasks of the study include identifying and systematizing the strategic benefits of corporate volunteering, analyzing the leading practices of corporate volunteering in Bulgaria, formulating recommendations for improving the quality and effectiveness of corporate volunteering programs. The methodological approach combines literature review, qualitative synthesis of best practices and comparative analysis of corporate volunteering initiatives implemented by leading companies in Bulgaria. In this article, we explore how corporate volunteering serves as a bridge between professional development and community contribution, and how it has become an essential element of modern corporate strategies.