COMMUNICATION WITH VOLUNTEERS: CHALLENGES AND SOLUTIONS FOR CIVIL SOCIETY ORGANIZATION

Abstract

The article analyzes the challenges facing civil organizations in communicating with volunteers. Areas for which communication is crucial are described. The author clarifies the advantages and disadvantages of working with volunteers and the difficulty of control, indicating the influence of the communication techniques used for management and information. The highlights are tracked and six key communication points to consider when developing a communication plan are presented. A model FLIGHT is proposed: it summarizes the communication process for organizations regarding volunteers. It is emphasizing the importance of each of these steps and that organizations should monitor and pay attention to them when working with volunteers. A sample communication plan is offered that brings together communication practices for reaching potential volunteers and managing communication strategies for volunteers at the various stages - before, during and after volunteer participation.