MANAGING THE MARKETING CONCEPT OF THE TOURIST DESTINATION
Keywords:
marketing concept, tourism destination, management, leadershipAbstract
Taking into account the development of every part of the social system in the country, several components that will be the subject of marketing - management targeting, and which actually disrupt the tourist destination and create the need for imperative creation, in the direction of eliminating the dangers lurking in the ether, such as: quality with its overall process, environmental protection, as a global challenge to every social option and working conditions, education, housing, as undeniable "culprits" in structural defects for development at the tourist destination. The tourist destination as a form of development of the tourist offer segmented cannot be considered but in the system of development of the entire tourism economy.Downloads
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