PUBLIC HEALTH CRISIS MANAGEMENT THROUGH PUBLIC COMMUNICATIONS

Authors

  • Boryana Marinkova Bulgarian Association for Medicines Parallel Trade Development

Keywords:

public management, public communications, public health crisis

Abstract

The Covid-19 pandemic has put public health systems in all countries to the test, escalating endemic health policy problems of access to treatment and medications. This article presents an overview and typology of public health crises caused by drug shortages and presents an approach to mitigate and resolve them through the public communications. Based on an empirical study conducted by the author on 1,477 patient alerts collected through an online platform developed by the author, data on the causes of shortages and the possibilities of solving them through improved public communications are summarised.

Downloads

Download data is not yet available.

References

Acosta, A., Vanegas, E. P., Rovira, J., Godman, B., Bochenek, T. (2019). Medicine Shortages: Gaps between Countries and Global Perspectives. Front. Pharmacol. 10, 763. doi: 10.3389/fphar.2019.00763

BARPTL s parva nagrada v kategoria „Patsientski proekt“ v Konkursa za inovatsii v zdraveopazvaneto (БАРПТЛ с първа награда в категория „Пациентски проект“ в Конкурса за иновации в здравеопазването. https://www.credoweb.bg/publication/118239/barptl-s-parva-nagrada-v-kategoriya-patsientski-proekt-v-konkursa-za-inovatsii-v-zdraveopazvaneto)

Dinkin, D., (2007). Organizational crises in local North Carolina public health agencies: a crisis typology and assessment of organizational preparedness., A dissertation submitted to the faculty of the University of North Carolina, Department of Health Policy and Administration in the School of Public Health

Hermann, C.F. (1963). Some consequences of crisis which limit the viability of organizations. Administrative Science Quarterly, 8, 61-82.

Mallozzi, C. (1994). Facing the Danger Zone in Crisis Communications. Risk Management, January, 34-42

Pauchant, T. & Mitroff I. (1992). Transforming the Crisis-Prone Organization. San Francisco, CA: Jossey-Bass, Inc. Reprinted with permission from John Wiley and Sons, Inc.

Rubel, O., Naik, P. A. and Srinivasan, S. (2011). “Optimal advertising when envisioning a product-harm crisis,” Marketing Science, 30(6): 1048–1065

ЕМА, (2019). Guidance on detection and notification of shortages of medicinal products for Marketing Authorisation Holders (MAHs) in the Union (EEA) https://www.ema.europa.eu/en/documents/regulatory-procedural-guideline/guidance-detection-notification-shortages-medicinal-products-marketing-authorisation-holders-mahs_en.pdf

PGEU. (2020). PGEU Medicine Shortages Survey 2021 Results. https://www.pgeu.eu/wp-content/uploads/2019/03/2020-PGEU-Medicine-Shortages-Survey-Results-v2.pdf

PGEU. (2021). PGEU Medicine Shortages Survey 2021 Results. https://www.pgeu.eu/wp-content/uploads/2022/01/PGEU-Medicine-Shortages-Survey-Results-2021.pdf

Serbezova, A. (2021), Nedostigat na lekarstveni produkti: prichini i reshenia, Predpechat (Сербезова, А. (2021), Недостигът на лекарствени продукти: причини и решения, Предпечат)

Zakon za lekarstvenite produkti v humannata meditsina, Obn., DV, br. 31 ot 13.04.2007 g., v sila ot 13.04.2007 g., izm. i dop. DV. br.105 ot 11 dekemvri 2020 g (Закон за лекарствените продукти в хуманната медицина, Обн., ДВ, бр. 31 от 13.04.2007 г., в сила от 13.04.2007 г., изм. и доп. ДВ. бр.105 от 11 декември 2020 г.)

Published

2023-06-30

How to Cite

Marinkova, B. (2023) “PUBLIC HEALTH CRISIS MANAGEMENT THROUGH PUBLIC COMMUNICATIONS”, Journal of Management Sciences and Applications, 2(1), pp. 126–138. Available at: https://jomsa.science/index.php/jomsa/article/view/45 (Accessed: 23 April 2025).