DIAGNOSTICS OF BUSINESS PROCESSES IN WINE-GROWING ENTERPRISES IN THE SOUTH CENTRAL REGION

Authors

Keywords:

business processes, wineries, business model, inbound logistics, outbound logistics

Abstract

Using the approach of Michael Porter (Porter, 1980) for the analysis and evaluation of business processes, the present study examines the principles according to which these processes are organized in the Bulgarian viticultural enterprises. The main objective of the research is to analyze the business processes in wine-growing enterprises and to assess their status. Following Porter's model, viticulture enterprises are considered as economic entities that organize two groups of processes – core and auxiliary business processes. The organization of these processes is the subject of analysis. The aim is to determine which processes are primary and which are secondary and whether they correspond to the classic model advocated in the work of Michael Porter.

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References

Boriosv, P., T. Stoeva, V. Dirimanova (2021). Methodology for Assessing the Competitiveness of Agricultural enterprises. Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development Vol. 21, Issue 4, 2021 PRINT ISSN 2284-7995, E-ISSN 2285-3952, p. 81-88.

Borisov, P. (2015). Impact of product strategy on market share. The case of Bulgarian wineries. Changes and perspectives in the rural areas and in the agriculture of Bulgaria, Poland and other EU Member States. Sofia, pp. 179-187

Borisov, P., T. Radev, (2011).Regional analysis of specialization of vine growing in Bulgaria. Agricultural Economics and Management (Bulgaria), 2011/2, p. 31 - 39.

Borisov, P., T. Radev, D. Dimitrova (2014). Comparative advantages of EU Member States in Trade with Wine. Agricultural Economics and Management, (59), vol. 4/2014, Sofia, p. 71-76.

Porter, ME “Competitive Strategy: Techniques for Analyzing Industries and Competitors”. New York: Free Press, 1980. (Republished with a new introduction, 1998.)

Saykova, Iv. A statistical study of dependencies. Economy, 2002. p.113

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Published

2023-12-19

How to Cite

Pavlov, G. (2023) “DIAGNOSTICS OF BUSINESS PROCESSES IN WINE-GROWING ENTERPRISES IN THE SOUTH CENTRAL REGION”, Journal of Management Sciences and Applications, 2(2), pp. 290–298. Available at: https://jomsa.science/index.php/jomsa/article/view/51 (Accessed: 16 July 2024).