DIAGNOSTICS OF BUSINESS PROCESSES IN WINE-GROWING ENTERPRISES IN THE SOUTH CENTRAL REGION

Abstract

Using the approach of Michael Porter (Porter, 1980) for the analysis and evaluation of business processes, the present study examines the principles according to which these processes are organized in the Bulgarian viticultural enterprises. The main objective of the research is to analyze the business processes in wine-growing enterprises and to assess their status. Following Porter's model, viticulture enterprises are considered as economic entities that organize two groups of processes – core and auxiliary business processes. The organization of these processes is the subject of analysis. The aim is to determine which processes are primary and which are secondary and whether they correspond to the classic model advocated in the work of Michael Porter.